Ricoh Europe has officially launched its first EMEA-wide partner programme. The Ricoh Unity Partner Programme is structured around four tiers: Bronze, Silver, Gold, and Platinum.
Beyond the traditional levels, Ricoh Unity introduces specialisms across the Ricoh strategic portfolio that acknowledge partners' depth of expertise across the customer engagement lifecycle:
Sales = Specialist: Focused on revenue generation and market development
Sales + Pre-Sales = Expert: Enhanced capability including solution design and consultation
Sales + Pre-Sales + Technical = Elite: Comprehensive expertise spanning the entire customer journey
“This flexible framework rewards not only revenue performance but also technical proficiency, customer commitment, certifications, expertise in the market and brand loyalty,” said the print vendor. When partners progress through the levels, they gain access to an expanding portfolio of benefits, including exclusive partner events, the online Partner Portal, collaborative business planning tools, exclusive incentive opportunities, and new automated tools designed to streamline the partner experience.
Central to the initiative is the “comprehensive” Partner Capability Assessment, which evaluates organisations to determine their optimal entry point and future development pathway within the programme. “This assessment uniquely recognises both historical financial performance and current capabilities, ensuring partners are positioned for maximum success from day one,” said Ricoh Europe.
“Ricoh Unity re-enforces our belief that strong partnerships are the foundation of innovation and growth. Today’s launch underpins our commitment to continuously streamline and strengthen how we work together with our partners whilst also delivering benefits that support their growth across EMEA,” said David Mills, chief executive officer at Ricoh Europe.
The Ricoh Unity Partner Programme will roll out in phases across different countries throughout the coming months, with the aim of ensuring implementation meets regional market needs.
