Mitel, fresh out of bankruptcy protection and completing the restructuring of its debts, has introduced a new global partner programme, as it “accelerates its hybrid communications strategy”.
The Canada-headquartered legacy comms company has previously found it tough going in the unified communications market against the likes of Zoom, Microsoft 365 and Cisco.
The new partner programme unifies the Mitel and Unify partner ecosystems under a single framework, delivering a “simplified, scalable experience”, backed by streamlined tools, harmonised incentives, and integrated systems, said the provider.
“Mitel is making strategic investments to better support how partners engage, sell, and grow as the global unified communications and contact centre markets experience rising demand for hybrid solutions,” it said.
To help partners capitalise on the market opportunity, Mitel says it is improving tools, expanding marketing and demand generation programmes, enhancing partner and sales enablement, and deepening customer engagement.
David Petts, chief sales officer at Mitel, tells us: “By simplifying how we work together and enabling greater scale across SMB, mid-market, and enterprise opportunities, we’re building a channel strategy that’s clear, focused, and built for long-term success.
“When our partners grow, Mitel grows, and we enable better business outcomes for our customers. Together, we’re positioned to lead in one of the most dynamic segments of business technology.”
Mitel says it has over 6,000 partners globally. The rollout of the new partner experience is currently underway. Full integration and access for all partners will be phased throughout 2025, we are told.
