Staples Europe has upgraded its e-commerce systems, combined with a refreshed look and feel of key websites in Europe, including Spain, Netherlands, Germany, France, Italy and UK, aiming to make it easier for customers to shop however and whenever they like, whether it’s in-store, online or via mobile devices.
Staples Europe has upgraded its e-commerce systems, combined with a refreshed look and feel of key websites in Europe, including Spain, Netherlands, Germany, France, Italy and UK, aiming to make it easier for customers to shop however and whenever they like, whether it’s in-store, online or via mobile devices.
The websites aim to offer a clean, consistent and intuitive design that make it easier for Staples customers to find, buy and reorder products. The upgrade includes a new homepage, header and footer, along with horizontal masthead navigation, allowing customers to browse by different categories. The sites also include added features to make omni-channel shopping easier, with storefronts optimised for mobile commerce and an option to order products online and have them shipped to a Staples store.
In addition, the websites provide a more personalized experience, with products and promotions and a more streamlined check-out process that will make it easier to conduct business with Staples.
“Staples’ new websites makes it easy for businesses to get the products they need either online or on their mobile devices,” said Willem Vos, head of e-commerce for Staples Europe. “Staples is continuously improving its websites to make it easier for its customers to search, buy and reorder the products that they’re looking for.”
This is the second major improvement to Staples’ European websites in the last six months. Earlier improvements included a more personalised way to shop, an updated search engine and easy reordering tools for frequently used products.