Object First, the storage technology aimed at Veeam users, has launched its flexible pay-per-use consumption model for Ootbi, its immutable backup storage appliance (pictured).
This flexible model allows customers, resellers, and service providers to choose between a CapEx purchase or a subscription that eliminates upfront investment and hardware refresh costs.
Following its debut in the US in April 2025, the consumption model is now available in the UK and across the European Union, with additional markets planned in the coming months.
Object First is reporting strong momentum in EMEA, where bookings are said to have grown by 961% year-over-year in the second quarter of 2025, although the company does not publish cash sales figures as a private company.
Object First offers backup storage capacity from 17 terabytes to 7 petabytes, simple monthly billing, and a one-year subscription. With the Object First Storage Calculator, support, and access to a partner network, customers can reduce the risk of over- or under-sizing their storage, said the firm.
Partners can sell consumption model-based Ootbi for deployment on-premises to be managed by the customer. And service providers can deliver Ootbi as a managed service, either deploying the appliance at the customer's site or in the service provider’s data centre.
“Object First is committed to delivering ransomware-proof backup storage that’s both accessible and adaptable,” said Daniel Fried, SVP, EMEA, Object First. “With our new consumption model in Europe, partners can expand their offerings and grow recurring revenue, while customers gain flexible, low-risk access to Ootbi’s secure, immutable storage, without compromising on protection.”
US-based Object First was launched in 2022 by the two original founders of Veeam Software. Earlier this week, we reported that Veeam had released its first pre-built software appliance using open source software.
