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SentryOne opens EMEA channel office

SentryOne is expanding internationally with the opening of an office in Dublin city centre. The company plans to manage its EMEA operations through a new Irish subsidiary, and will add sales, channel and customer support staff “as soon as next month”.

North-Carolina-based SentryOne has developed products and services to optimise SQL Server performance, including Plan Explorer, the query tuning tool with more than 100,000 downloads.

"My experience of working in the technology sector in Ireland over the years has shown me that there's not a better location from which to base our EMEA sales and service efforts," said Bob Potter, SentryOne CEO. "The timing for this expansion fits perfectly. We are growing at an accelerated pace in US markets and recently launched a Global Partner Network to complement our business internationally.”

Potter added: “Our software meets the demands of all companies engaged in getting the best performance from technology in a massively data driven global economy – we offer the industry's best SQL Server and Microsoft Data Platform experts coupled with the most passionate and driven customer engagement teams."

Jenn Miller, SentryOne director of human resources, said: "We have seen tremendous customer adoption of our products by European customers and this has taxed our US-based support and sales teams. Having a European presence to better accommodate different time zones and languages present in that market is the logical next step for SentryOne."

SentryOne has retained a Dublin-based recruiting firm, Recruiters, to identify sales, channel and customer support staff skilled in the Microsoft Data Platform.

SentryOne was founded in 2004 and employs over 100 in Charlotte, North Carolina. Last August, the company announced plans to move to larger offices in Charlotte's Lower South End to support its growth.