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Rancher Labs circles EMEA channel

Rancher Labs has launched a full channel programme in the EMEA region for its Kubernetes container orchestration offering. Its Platinum Partner Program is now available in EMEA with new sales enablement tools and technical training programmes.

With the move, Rancher says it is providing customers in-country access to fully trained Kubernetes experts in their region, allowing them to be “more strategic” in their approach as well as “drive deployment velocity”. The “charter members” of the programme in the region include B1 Systems (UK), SVA (Germany), Conoa (Sweden), Puzzle (Switzerland) and Netic (Denmark).

“The rapid expansion of Rancher’s partner programme is indicative of an enormous market opportunity for forward-thinking resellers, where enterprises are increasingly relying upon trusted partners to help embrace and fully realize the potential of Kubernetes,” Rancher said.

To support the expansion, the US-headquartered company has hired Peter Dalziel as Rancher’s EMEA channel partner director. Shannon Williams, president of Rancher Labs, said: “No matter the customer geography, the challenge remains the same, organisations need simplified ways to develop apps faster, integrate their entire cloud-native solution stack, and carry out day one and day two Kubernetes operations simply and quickly.”

The Platinum Program supports consulting, reseller and managed service provider partners. Partners who attain platinum status gain exclusive access to co-marketing opportunities as well as lead generation and opportunity sharing programmes, MDF and options for co-branded content. Partners can now also access a host of new training opportunities through the vendor.

Rancher Labs says it currently has around 37,000 active users of its open source cloud software worldwide.