Cloud management firm Nutanix has promoted Adam Tarbox to the role of EMEA vice president of channel sales.
Tarbox (pictured) will lead all routes to market, spearheading channel activities in all countries in the region, assuming overall responsibility for Nutanix’s go-to-market strategies with resellers, distributors, OEM platform partners, system integrators and technology partners.
Prior to this role, Tarbox was director of global system integrator business for EMEA, where he was responsible for developing and executing an overarching regional alliance strategy for Nutanix’s GSI partners, targeting both horizontal markets and industry verticals.
Tarbox said: “Partners have been and will continue to be an integral part of our success and I’m inspired by the passion and drive of Nutanix’s channel team.
“My commitment is to listen, learn and lead through our partners, so they can continue delivering business outcomes, best-in-class transformational solutions and a digital-first customer experience.”
Christian Alvarez, senior vice president of worldwide channels at Nutanix, added: “As Nutanix continues to transform to a subscription model, we continue to invest in the channel while retaining the best and brightest talent in the industry.
“Adam has a proven track record of driving transformational change and implementing successful strategies to deliver growth.”
This June, Nutanix took the wraps off its Nutanix Elevate Service Provider Program, extending the benefits of its Elevate Partner Program to service providers globally.