Lead-generating site by Irish distributor for its hyper-converged infrastructure vendors
Irish distributor DataSolutions has launched its Hyper Converged Infrastructure (HCI) Hub to help its channel partners capitalise on a growing market. Analyst Gartner predicts the global Hyper Converged Integrated Systems market will be worth $5bn by 2019.
The HCI Hub is a lead generation focused microsite containing educational and engaging content on HCI. All assets sit behind database-driven form fills to enable partners to generate marketing qualified leads, and the hub includes rebranding tools to allow partners to personalise content with logos and contact details.
The hub allows end users to download HCI guides, watch HCI educational videos, and request webinars and call backs, with an event registration landing page included to support local HCI related seminars.
“Hyper converged infrastructure is a rapidly growing market yet many channel partners serving the mid-market and SMB space don’t have the marketing expertise, internal resources or capacity to fully engage with customers, which is why we are launching the HCI Hub to help educate and drive sales engagement,” said Michael O’Hara, group managing director of DataSolutions.
The hub is supported by a series of email mailshots personalised for each reseller to drive traffic to their HCI hub microsite and runs alongside ongoing telemarketing campaigns.
“The Hub is branded for each partner and the language used for all of the supporting material is aimed at highlighting practical benefits along with access to demonstration products to help facilitate test drives and proof of concept pilot projects – the goal is to turn the hype into tangible wins,” O’Hara said.
Alongside HCI vendor Nutanix, DataSolutions distributes Citrix; Cohesity, a specialist in hyper-convergence for secondary storage; Densify, a predictive analytics service that optimises public, private and hybrid cloud environments; and Plexxi, an application-aware fabric for public and private clouds.