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AV distributor appoints new channel director

AV solutions distributor Ascentae has announced the appointment of John Vickerage as its channel director, who will join the board.

With over two decades of audio visual and unified communications industry experience, Vickerage latterly worked at Huddly before making the move back into distribution. On his decision to join Ascentae, he said: “The modern distribution landscape is highly competitive and the large broadline distributors dominate the market, representing few key brands.

“This can be a challenge for new vendors trying to gain their attention and for clients who may require technical or commercial help in selling to end-users. Ascentae represents an underserved market by offering true value-add to the channel.”

Explaining the creation of the new board position, Ascentae commercial director and co-founder Jon Knight, said: “The channel director’s role will be very closely aligned with our customers. One of our promises is to treat each of our resellers individually, and drive opportunities and success with them.

“John’s appointment is an exciting development for Ascentae and is part of our strategy to ensure we deliver that promise.”

Reading, Berkshire-based Ascentae's brands include Evoko, Nureva, Smart Media Solutions, VXL Software and STiNO.