ALSO is buying Solytron Bulgaria, with sales of €110m and a market share of over 30%. Solytron, founded in Sofia in 1991, trebled its sales revenue between 2011 and 2018 and as a solution distributor with around 120 employees sells solutions and products of over 50 manufacturers. Solytron also provides comprehensive services, consulting and training.
"Solytron Bulgaria with continuous growth for the past six years, is one of the largest and most successful distributors in Bulgaria," says Gustavo Möller-Hergt, CEO of ALSO Holding AG "With the acquisition we have sent a further strong signal of our aim to expand in Eastern Europe. As a solution distributor, however, the company provides not only hard- and software but also first-rate service competence. Solytron thereby underpins at the same time our claim to become the leading full service provider to the channel across Europe."
Since 2015 Bulgaria has been growing steadily. The continuous strong growth of Solytron Bulgaria OOD reflects this development, offering a portfolio from smartphones via servers and storage to video surveillance.
It also offers comprehensive services - from solution advice and installation to training and qualification programmes - and as a distributor provides logistics services to the end customer.
ALSO will on completion of the acquisition of Solytron and ABC Data be represented in nearly all East European markets except Russia. The market volume that can be addressed in these countries amounts to around €30bn.