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Equinix stays flexible in EMEA channel launch

Global data centre and Internet exchange provider, Equinix has officially launched its Partner Program in EMEA. The program is intended to help the company engage with European managed service providers (MSPs), network service providers (NSPs), system integrators (SIs) and solution providers (SPs), capable of helping enterprise customers with their IT and cloud solutions.

The new programme mirrors that outlined in Equinix’s global announcement earlier this year and allows partners to resell or refer Equinix services. It is aimed at encouraging adoption of the Equinix Cloud Exchange in delivering IT consultancy and services to satisfy the increasing enterprise demand for hybrid cloud solutions.

Refreshingly, none of the strong line-up of executives at the launch, which included Chris Rajiah -Vice President of Worldwide Channel Partners and Alliances, Michael Winterson (above) - EMEA Managing Director, Pete Hayes - Chief Sales Officer and Eric Saillard - EMEA Channel Sales Director, claimed they had all the answers in adapting the global program to the challenges of the European market. Rather, they stressed their willingness to engage with and listen to enterprise channel organisations in the development of appropriate solutions. This approach was endorsed by a number of service providers that have recently joined the EMEA Channel Partner Program including VMWare and Datapipe who were present at the launch. According to Mark Underwood, VP EMEA Sales, Datapipe, the new partnership had already opened up significant opportunities for the company within its enterprise customer base.