Report: IT Channel Predictions 2025

The year 2024 has proven to be pivotal for the IT services channel. With generative AI taking center stage, persistent economic pressures, and evolving customer expectations, the landscape has transformed significantly. Managed Service Providers (MSPs) and technology vendors are adapting to meet these changes, shifting strategies to remain competitive. Insights from the recent IT Europa panel discussion, along with several industry and government reports highlight the state of the channel, emerging trends, and actionable advice for the year ahead. This report offers a narrative-driven analysis of these discussions, detailing the current state of the IT channel, future predictions, and practical strategies for success.

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