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A distributor can help package solutions, he says. “End users want to buy a business outcome so it needs to be pitched...
“There's a lot of questions about how can people enter the market: how can they enter a in a way that reduces barriers...
Steve Pearce, VP Business Innovation EMEA at Arrow ECS talks to John Garratt, editor of IT Europa.
Tiffani Bova, Gartner distinguished analyst , talks to IT Europa about what attendees get from the event.
Which way forward for the CIO? - from the European ISV Convention 2013.