The rise of hybrid work has transformed expectations around communication and collaboration. In the wake of the pandemic, the widespread adoption of platforms like Microsoft Teams and Zoom has fuelled a boom in unified communications (UC) solutions. More recently, however, attention has shifted to the quality of the user experience—and the increasing pressure on MSPs to deliver it.
In this edition of Channel Business Insight, IT Europa Editor Will Garside speaks with Rob Smith from Shure to explore what this evolution means for the channel. They discuss the growing intersection between AV quality and AI-powered collaboration tools, and how innovation is reshaping not just how meetings are run—but how they’re delivered and supported by the IT channel.
