Xerox has announced two senior leadership appointments. Darren Cassidy has been appointed managing director for UK and Ireland and senior vice president for Europe, Middle East & Africa (EMEA) Enterprise and Global Accounts Operations. Kevin Paterson (pictured) is now head of Xerox Business Solutions (XBS) & SMB, UK.
Cassidy, a 30-year company veteran, has served in various roles of increasing responsibility. Prior key leadership roles include head of Global Supplies and president of the Channels group in the US. Paterson most recently led Concept Group, a Xerox company, serving the SMB market. In his new role, he will lead XBS UK, including acquired companies—Arena Group, Altodigital, ITEC, and Concept Group—and Xerox’s UK channel business.
