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Westcoast to distribute ASUS products and services

Westcoast, one of the UK’s largest privately-owned tech businesses, has struck a deal with computer hardware and electronics firm ASUS to distribute its portfolio of products and services. 

As part of the collaboration, Westcoast will stock and promote numerous ASUS products, including the Vivobook Flip, Zenbook S, and the ProArt Studiobook One.

The UK-based supplier says it has decades of experience in the PC market by supporting resellers and providing portable, desktop devices and workstations to a wide array of businesses. 

“We’re extremely proud to be partnering with ASUS,” said Paul Hamilton, client director at Westcoast. “They are a brand that we have admired for many years for their consistent record of innovation and great products brought to market. This is a significant partnership for both parties to be working in collaboration to drive incremental opportunities.”

Ciprian Donciu, UK country manager of ASUS, added: “[We see] this partnership as an excellent commitment to the quality we ensure and have full faith that the Westcoast team working with us will be great at getting ASUS products into customers' hands.”