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Sage brings in new channel chief

UK-based software house Sage has named  Aziz Benmalek as Executive Vice President of the global partner organisation. He joins Sage from Splunk Inc. where he was Vice President of Worldwide Indirect Sales, Partners and Business Development. He also previously spent 22 years at Microsoft in various roles, including Vice President of Worldwide Cloud and Managed Service Providers, and General Manager of Hosting and Cloud Services. Sage has had a difficult time with its partners under previous leaders, straddling a mix of accountants and IT resellers, and not really engaging with the wider channel.

At Sage, Benmalek will be responsible for leading the strategy to support Sage’s ecosystem of partners, ISVs, App Developers and Strategic Alliances to drive mutual growth. The plan will see him supporting Sage’s global partners in evolving their businesses toward SaaS revenue models, and building the breadth and depth of the Sage Business Cloud portfolio with add-on cloud solutions.

Lee Perkins, Chief Operating Officer, Sage comments: “As our partners and customers continue to adapt their businesses to succeed in the current climate, the need for digital transformation is rapidly accelerating. Customers are looking to our partners for cloud solutions that make it easy for them to do business. Aziz joins us with deep knowledge and experience in channel first cloud computing and a passion for customer success. Through his leadership, Sage is positioned to support our partners’ success – and that of our mutual customers – better than ever before.”

Aziz Benmalek comments: “Our focus is to create an ecosystem that is rich in new opportunities for every type of Sage partner – bringing the technology our shared customers need to help them during this difficult time for businesses around the world.”