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Redstor opens Amsterdam office

UK-headquartered Redstor now has a new Amsterdam office as part of an expansion strategy. The company says it has grown its customer base by more than 30% internationally in the last year - and is on track to treble business by 2020. The new office drives a long-term strategy to accelerate revenue within Europe and significantly add to the company’s 350 partners.

Gerrit-Jan van Wieren, Channel Director for Benelux and Nordics, has been busy building a team to help service a growing number of customers in mainland Europe and says: “The Netherlands is always very quick to adopt new technologies. So, when a forward-thinking international company expands into Europe, it’s very typical to start in the Benelux region. Businesses here have less hardware on-site and need the agility to decide where data resides - irrespective of whether it is on-prem, in the cloud or with a service provider. Our customers are already telling us we have a product that is the perfect fit for the market. We speak the local language, recognise the local challenges within the Benelux countries and from our office in Almere we are ideally positioned to serve both the Amsterdam area and the rest of the Netherlands, which is the country with the largest market and highest adoption of cloud data management.”

Paul Evans, Chief Executive Officer of Redstor, said: “Our expansion into mainland Europe is an important and strategic move. We are seeing an increasing openness for companies to consider moving away from their legacy data management providers, who are providing old answers to new problems. In an increasingly complex data management landscape, our vision of discovering, managing and protecting customers’ data is resonating in the marketplace. Despite Brexit, we have tremendous faith in Europe and our presence in the Netherlands will allow us to work more closely with local partners and better support our customers throughout the continent."