Back to top

IT distributor Nuvias launches new European channel programme

Nuvias has launched Nuvias Frontier, a new European channel programme aimed at supporting emerging vendors and new, innovative technology in the cybersecurity and networking sectors. 

According to Nuvias, the new Frontier programme offers a platform tailored to the requirements of emerging technology providers and VARs & MSPs seeking to deploy new, innovative disruptive solutions. 

“There is a seemingly never-ending stream of new, innovative and disruptive start-ups, especially in cybersecurity, which remains incredibly fragmented at the vendor level, despite the record level of M&A activity over the last two years. That is why we want to provide specialised focus and tap into the opportunity of emerging vendors and technologies” said David Harvey, VP vendor alliances at the Nuvias Group.

“We designed the Frontier programme to address the specific requirements of this segment from a vendor, technology and channel perspective, enabling us to select the right opportunities and drive early engagement to scalable acceleration,” he added. 

Delivered ‘as-a-service' to vendors, the programme includes an array of bespoke services as well as an integrated VAR/MSP module, the European distributor claims. 

The programme, which will leverage Nuvias Digital toolset, is set to launch in Germany and the Benelux with specialist sales and pre-sales resources and in the UK via Cloud Distribution, a UK-based cloud software distributor that Nuvias Group acquired in late May. 

Deep Instinct, an Israeli cybersecurity company known for developing intelligent threat prevention solutions based on deep learning, is the first vendor to join the programme. 

Graham Howton, channel and MSSP manager at Deep Instinct said:  “Nuvias’ Frontier programme responds to our requirements for support in an emerging, high-growth phase of our business.

“We were keen to partner with a channel champion that has the coverage and ability to evangelise and amplify our proposition to the market, and that is compatible and a direct extension of our own sales and marketing activity. Frontier is exactly what we were looking for to take our unique, disruptive and game-changing technology to market.”