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Insight enhances Google Cloud play with SADA acquisition

Insight Enterprises has significantly enhanced its Google Cloud capabilities by acquiring SADA, a cloud consultancy and six-time Google Cloud Partner of the Year. 

This move propels Insight's cloud services and solutions while expanding its expertise across two generative AI (GenAI) platforms.

Dee Burger, Insight North America president, said: “With this acquisition, we are taking a significant step forward to becoming the leading Solutions Integrator, focused on the most critical segments of market growth — cloud, data, AI, cybersecurity and edge. 

“In addition, we also add SADA’s Google Cloud clients to our portfolio, along with specialised Google Cloud selling and technical resources.”

The acquisition adds approximately 850 Google Cloud experts to Insight's team, now over 14,500 strong across 26 countries.

Tony Safoian, SADA president and CEO, added: “Insight’s resources, global client base and broad technology partnerships will allow us to expand faster into new markets and bring the power of Google Cloud to even more clients.”