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HP Inc revamps partner incentives to help them cope

HP has announced a variety of initiatives and incentives for its global channel partners to help them navigate operational and financial challenges created by the pandemic.

The printer and PC firm says it has implemented a “more predictable, flat-rate incentive programme” and “relaxed compensation models” to allow for more partner flexibility, while extending deadlines for submission of proof of performance and reporting. The specific changes are now being communicated to channel partners by HP market and country teams. All offers will vary by geography and are dependent on partner eligibility. The firm is also providing a variety of financing and leasing options for end customers.

Christoph Schell (pictured), chief commercial officer at HP Inc, said: “As a global company, we understand the importance of acting globally while executing at the local level. Rather than taking a one-size fits all approach, we are taking a customised approach specific to the unique and evolving dynamics at the market and country level.” 

He added: “We’re structured to ensure the continuity of our business operations even under the most challenging circumstances and we feel very fortunate to be in a position to offer the help and support needed by our valued partners and customers.”

In partnership with its endorsed finance partners, HP’s Integrated Financial Solutions group is now offering a variety of financial and asset lifecycle options, including deferred/reduced payments until 2021, short term rentals and cash infusion for customer-owned HP devices through a sale leaseback programme.

Qualified customers can convert existing, owned workplace assets into a payment solution or acquire technology needed today with reduced payments for the remainder of 2020 to alleviate temporary cash flow challenges. Customers can also take advantage of a delayed payment structure or enroll in a PC rental programme, available on equipment contracts for a period of 12 months.

After 12 months, rental devices can be extended, purchased or returned for an upgrade.

Xerox recently publicly stated it had withdrawn its hostile bid for the acquisition of HP Inc, saying now wasn't the time to continue its approach.