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Blis names Netherlands office head

Blis, a specialist in real-world intelligence, has launched its Netherlands office with its first appointment, Lucas Noordhoorn as Head of Sales, Netherlands. Noordhoorn joined Blis in May further expanding their Global presence. Noordhoorn joins Blis at a time of continued growth across the business, globally, it says.

Noordhoorn was previously Managing Director, Benelux at Adello, a mobile demand-side platform where he also sat on their global leadership team. He held a commercial role at Dept, one of Europe's growing digital agencies, and began his career as a management consultant. He has a firm understanding of the industry and also lectures on the subjects of Marketing and Innovation at the Department of Business Studies at Leiden University. Noordhoorn is also Chairman of the IAB Mobile Taskforce in Amsterdam.

Charlie Smith, Blis Managing Director, Europe said: "As we see year-on-year growth across Europe, Lucas is the ideal person to launch our operations across the Netherlands with his in-depth industry knowledge and market experience. I feel confident that entering the Netherlands with someone of Lucas' calibre will drive even greater success for Blis in the region."