New CSO role and EMEA CRO appointment align with injection of private equity backing
Assured Data Protection has reorganised its executive team to align with rapid growth and new capital support. Co‑founder Stacy Hayes moves into a newly created global Chief Strategy Officer role, while EMEA Managing Director Rob Mackle is promoted to Chief Revenue Officer for the region.
These changes follow major investment announced in late 2024: Oakley Capital Fund V acquired Assured from Soho Square Capital in a transaction supported by Oakley Capital Investments, which contributed approximately £26 million to the deal. The founders—including CEO Simon Chappell—remain significant stakeholders.
With funding in place, the company launched its Innovation Team in mid‑2025—tasked with advancing new managed-service offerings such as the Nutanix-powered disaster recovery solution built on AssuredView, the firm’s orchestration engine.
“We’re entering a new chapter,” CEO Simon Chappell said, noting that the refreshed leadership and capital structure position the firm for broader reach in emerging markets and public sector verticals.
Hayes now oversees OEM partnerships, strategic planning, and the Innovation Team’s next wave of product development. The Nutanix DRaaS initiative—designed with no on-site hardware requirement—is an early example of how the strategy is unfolding.
Assured has topped the ranks in global MSP circles and is leveraging its core relationship with Rubrik while branching out into complementary alliances. The firm sees demand growing for turnkey, resilient IT services — a trend underpinning its growth trajectory amid increasing compliance and cyber‑threat pressures.
Left to right: Rob Mackle, Chief Revenue Officer EMEA - Stacy Hayes, Chief Strategy Officer
