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APG Cash Drawer in channel push with new EMEA sales head

Point-of-Sale products manufacturer APG Cash Drawer has appointed Keith Purvey as its new director of sales and marketing for EMEA, tasked with strengthening its channel efforts.

He was previously the sales director for eleven years at rival Star Micronics Europe, where he led the business to achieve sales growth through a network of distribution partners and system integrators.

“It is a great opportunity for APG as Keith has fantastic knowledge, experience and skills in channel development, which will contribute to the success and growth of our business,” said Andrew Carr, managing director for APG EMEA. “As a highly experienced sales director and leader, Keith has a proven track record of leading teams.”

Purvey said: “As a global cash management solution manufacturer, APG has set a high bar across the industry in providing value to all retailers worldwide. I look forward to expanding our reach throughout the industry and delivering solutions to improve the operations of our retail partners and customers.”