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New marketing head at Snow Software

Snow Software, a specialist in technology intelligence solutions, has named Paula Darvell as Chief Marketing Officer. Darvell will oversee worldwide marketing efforts, reporting into President and CEO Vishal Rao. The announcement follows the appointment of former CMO Sanjay Castelino to Chief Product Officer.

“Snow has expanded beyond the traditional siloes of software, hardware and cloud management to provide our customers with complete visibility and manageability across all their technology,” said Rao. “Paula has a wealth of marketing experience spanning leading technology organizations of varying size and market stage. She brings a strong balance of both market and community building, which is invaluable as we meet rising customer demand for technology intelligence. I’m excited to have Paula join the team as we build on a record-breaking 2019.”

Darvell brings over 30 years of enterprise technology marketing experience to Snow. Most recently she was Vice President of EMEA Marketing for Apptio, where she was instrumental in driving demand generation, category creation and new market expansion, as well as building customer and partner engagement across the region. Darvell previously held various marketing leadership roles at IBM.