SATO, a specialist in barcode printing and EPC/RFID solutions, has announced a Pan-European distribution deal with BlueStar to provide support for resellers.
The partnership is aimed at attracting new VARs in Europe and in particular is looking for new partners to join SATO’s Prestige Partner Programme (PPP) at Affliate, Champion and Premium level across retail, hospitality, transport, manufacturing and healthcare sectors.
Additionally, partners are offered under the PPP an access to SATO’s training, service and marketing support to improve their sales.
“We are honoured to be selected by SATO as its unique Pan-European Distributor. We are delighted to have signed this agreement with the RFID specialists, and we aim to increase SATO’s engagement with VARs being close to them thanks to our local presence as well as to expand its strategy across Europe to drive incremental sales,” says Ricard Ferrer, EMEA Marketing Manager at BlueStar.
“BlueStar is the perfect distributor for us as it has detailed local market knowledge and a solution-based approach to supporting our Business Partners. The company’s aggressive growth plans match our own and we look forward to working closer with them,” adds Elmar Gorich, European Indirect Programme and Marketing Director.
BlueStar specialises in solutions-based distribution for RFID, security, POS and mobility technologies, working exclusively with VAR partners.