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SnapLogic expects to hit 40% channel with new programme

SnapLogic is boosting its global channel partner programme with a new partner portal which offers updates, deal registration, field assistance requests, collateral access, LMS system access, and discount relief requests. It follows the signing of 11 new EMEA channel partners earlier this year, it says. As a specialist in self-service application and data integration, it is using its Partner Connect Program to lift its partner business to around 40% company revenue by the end of 2018.

SnapLogic says its investment in the channel has resulted in 60% growth of its partner programme in the last year. The plan is to increase joint go-to-market opportunities to help channel capitalize on $12bn integration market

“SIs, VARs, and technology providers face increasing pressure to act as strategic extensions of digital teams rather than one-off integrators,” said Rich Link, Vice President of Global Channel Sales and Strategic Alliances at SnapLogic. “Our customers are undertaking numerous digital initiatives around cloud data warehousing, data lakes, master data management (MDM), human capital management (HCM), customer relationship management (CRM), and Customer 360 that rely on integration for success.”

Updates include training and education where a curriculum of free sales and technical training to help partners has helped lift the number of trained SnapLogic consultants around the world by more than tenfold year-over-year.