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Arrow targets intelligent cloud onboarding market with Densify

Arrow Electronics has been made the EMEA distributor for Densify, a developer of machine learning cloud optimisation services. Selecting the wrong cloud resources for applications can turn out to be expensive for organisations, it says, claiming that Densify’s as-a-service solution tackles the problem.

The Cloe offering enables applications to become “self-optimising” and to dynamically and automatically match their resource needs to an optimal cloud supply. The “cloud-learning” optimisation engine continuously learns applications’ usage patterns and needs, and matches them to the current technology resources available from leading cloud providers, taking account of pricing considerations for the user organisation.

Alexis Brabant, vice president of sales for Arrow`s enterprise computing solutions business unit in EMEA, said: “Densify recognises the power of Arrow`s EMEA channel to leverage cloud adoption. They add great value to the market for a smart approach to cloud onboarding.” Densify is said to add results in the first 48 hours of deployment, with Cloe recommending the best cloud technologies for any given application. The solution offers multi-cloud support, whereby applications are provided the right resources even when simultaneously using multiple cloud vendors.

“Customers can enjoy increased automation and improved application health alongside intelligence to significantly increase levels of automation and improve management of their cloud spend,” said Densify.

Ayman Gabarin, SVP EMEA, for Densify said: “Companies are increasingly buying into and making annual financial commitments to public cloud services that do not match their application requirements. They do this because it is not humanly possible to select the optimal array of cloud services for an application.”

He said: “Our solution is perfectly placed to offer Arrow’s resellers a major differentiator in helping their customers adopt public cloud faster and at a lower cost, as well as add incremental services revenue.” Last month, Arrow said it would begin distributing Tenable's cybersecurity products and solutions across the EMEA region, as the vendor makes a big play for the cloud security market. Last year, Tenable launched Tenable.io, its Cyber Exposure platform to provide visibility into any asset on any computing platform, including public cloud environments.

The Densify deal also follows recent new distribution deals Arrow has signed with Commvault and HPE in the EMEA cloud services market.