White papers are one of the most effective ways for vendors and distributors to get their messages over to the IT channel audience.

IT Europa's skill and experience is in writing these white papers for both the business leader as well as the technical 'guru'.

We don't purport to be able to describe the technical details of a product as well as the vendor's own technical staff, however what we are experienced at is taking both the marketing and technical details and turning them into a white paper that is readable by businessmen in the channel who want to know how that product or service can be sold to their clients.

The real added value in our white papers though is positioning that product or service in the broader marketplace and showing the reader how they can make a profit and add value services of their own around the offering.

Over the years IT Europa editorial staff have produced a whole range of these white papers on behalf of some of the most prestigious vendors and distributors in the IT industry.

If you would like to know more about how we can help you develop your channel message via white paper style reports then give our Editorial Director, John Chapman, a call on 01895 454458 or send an email