IT Europa's management team has many years experience in the IT channel and are thus able to bring together their knowledge, and the resources of IT Europa to support IT companies to develop their channel strategies.

Typical areas where IT Europa works with vendors and distributors:

• Presentations - Many companies use IT Europa to present at internal management and planning meetings. Our view of the European channel is valued and tapped into to challenge internal company views and give them a broader perspective of what is really happening and the challenges and opportunities they face.

• Strategy Meetings - IT Europa's directors provide a complete strategy meeting management service to clients. This involves in-depth organisation of the meeting structure and then leading all the presentation, brain storming and planning sessions. We also provide notes on the meeting such that the company has all the content to build their business and marketing plans.

• Reports - In addition to the strategy meetings IT Europa will help write the sales and marketing or complete business plans following such meetings. This includes detailing the all the agreed actions and timescales. Producing these reports on behalf of the company management team removes an overhead on their valuable time and provides a clear un-biased view of what was agreed at the meeting.

• Information and Research - Many companies lack the information they need to plan for the future. IT Europa are often called on by companies to provide data from our extensive reports on the European channel or deliver bespoke research on their behalf to establish either a base level of information to work from or to support ideas they may have of a particular way forward.

If you are formulating or updating your channel strategy then why not involve IT Europa. It could give you the edge and save you valuable time trying to understand your market.