04 Mar 13
Tata claims top branding
Indian giant Tata Consultancy Services says it has added $ 1.179bn in "brand value" in the last year. This is based an assessment of the dollar value of the reputation, image and intellectual property of the firm by a brand consultancy.
The assessor, Brand Finance, says its brand valuations are frequently peer-reviewed by top audit practices, accepted by various regulatory bodies and used by leading global brands as a performance benchmark.
TCS, after growing by 28.9% annually to reach the $5bn brand value says this gave it a position among the "Big 4" most valuable IT services brand worldwide, - in the ranking carried out by Brand Finance.
N. Chandrasekaran (pictured), CEO and Managing Director of TCS said: "TCS continues to deliver market-leading performances across both financial and brand related metrics. The rapid evolution and recognition of our brand at a global level is a testament to the passion and dedication of our more than 260,000 employees, who as 'brand ambassadors' continue to ensure an industry leading client experience, which keeps strengthening our reputation and brand in the global market."
TCS has been investing heavily to build up its brand presence worldwide through a full range of award winning activities. Recently TCS won the ITSMA Diamond award for Global Marketing and Communications excellence. The company has been awarded Platinum + Status globally in the Corporate Responsibility Index carried out by BiTC. Its employee brand has been recognized through multiple certifications and the company and its CEO have received several business leadership awards in 2012.
"TCS continues its rapid increase in brand value and cements is position as a 'Big Four' IT services brand. The company's strong performance across brand related activities such as client engagement, community development, sponsorships, and employee satisfaction has earned TCS a place in the elite club of only three AA+ rated IT Services Brands," said David Haigh, CEO and founder of Brand Finance. "An example combining all these factors is the TCS Amsterdam Marathon where TCS engaged over 1200 clients and employees and the event raised 115,000 Euros for the fight against cancer. This translated into 145,000 people becoming aware of TCS - the equivalent of almost 20% of the population in the city of Amsterdam."