SAP Italy names new business head

SAP Italy has announced that Adriano Ceccherini has been appointed to the position of its General Director SAP Business Italy. Ceccherini, who has over 25 years of experience in the IT industry, joins from Oracle and will report directly to the SAP CEO Luisa Arienti.

Most recently, he held the position of Applications Sales Director Italy at Oracle where he joined in 2006 starting from Oracle CRM Solutions Consulting where he served as Senior Director for Western Europe and UK. He later moved to Oracle Italy where he was Alliances and Channel Applications Senior Director for Italy, Germany, Switzerland and Iberia and finally, in 2013, he was promoted to a position of Applications Sales Director Italy. He also worked at Siebel Systems where he was Consulting Solution Director for Southern Europe.

In his new role in SAP Italy he will focus on the enhancing SAP strategy for small and medium-sized enterprises (SMBs) as the company is observing the new trends reaching its maturity, in particular in the big data and cloud areas, which means that the SMB sector will require additional assistance in its transformation to the ‘digital economy’, it says. Also, he will be supervising the consolidation of SAP partner ecosystem as well as defining new strategies, business models, training programmes and support.

“SMEs play crucial role in the economy of our country and SAP is committed to helping them on their growth paths and seize opportunities offered by the digital economy. SMEs have similar needs to large organisations, how to manage big data, analyse and interpret data in real time or take advantage of the flexibility of the cloud and the potential of the Internet of Things. The selection of SAP for SMEs – from SAP Business One to SAP All-in-One integrated for example with customer engagement solutions – enables small and medium-sized companies to take advantage of the scenarios presented by the digital transformation and ensure, simultaneously, agility, sustainability and innovation,” says Ceccherini