Lantronix signs Arrow in EMEA
Lantronix, maker of smart IoT (Internet of Things) connectivity has signed with distributor Arrow to cover EMEA. The company had used Arrrow previously in the North America and Asia Pacific regions.
“Lantronix has proven to be an excellent supplier, delivering world-class, innovative products for IoT (Internet of Things) applications,” said Guido Resch, vice president semiconductor marketing, Arrow EMEA. “We are pleased to collaborate with Lantronix, and look forward to kicking off our expanded relationship at this month’s Embedded World conference in Nuremberg.”
“A key element in our European growth strategy is aligning Lantronix with world-class partners such as Arrow Electronics,” said Martin Poppelaars, vice president of sales for Lantronix EMEA. “We have a long and successful history partnering with Arrow in the North American and Asia Pacific regions, and we believe this agreement will enable us to better utilise Arrow’s global distribution network to grow our business in EMEA.”