Aspect Software has appointed John Hough to the position of Regional Vice President of Sales, Northern Europe. Hough joins the customer engagement technology leader from managed cloud services company Rackspace, where he drove a 25% year-on-year growth as Head of Enterprise Sales EMEA.
With more than 22 years’ experience in direct sales, Hough’s career spans telecoms, FMCG and transportation. He has held sales leadership roles in several Fortune 500 companies and managed sales personnel across EMEA for blue-chip organisations including Orange, Unilever, Coca-Cola and Vodafone.
Hough’s appointment comes shortly after the confirmation of Stephen Ball as SVP Europe & Africa at Aspect, augmenting a senior leadership restructuring in the EA region, and strengthening the company’s strategic push in specific geographical markets. Based in London and responsible for driving sales growth across Northern Europe (including the UK and Ireland, Nordics and Benelux), Hough will work with Ball and the global senior leadership team to drive sales strategy forward.
Chief among his priorities will be to develop existing Northern European customer relationships with the Aspect technology portfolio, which includes Aspect Unified IP and Zipwire, mobile self-service platform Aspect CXP, and workforce optimisation suite Aspect EQ WFO.