Targeting using digital signage
Lightcurb, a Netherlands-based proximity solution provider (PSP), has joined the Unacast PROX network, a platform connecting beacons and other proximity sensors to online marketing platforms, at scale, globally. Lightcurb uses beacons as a trigger to deliver a personalised experience and hyper targeted information for the consumer on different platforms from smartphones to digital signage and sometimes even lighting (using Philips Hue).
With access to Unacast’s products, Lightcurb clients can now use behavioural data from beacons to create a ‘physical world cookie’, retargeting visitors and customers online, encouraging return footfall with more relevant, engaging and effective communications. Ate van der Meer, President Marketing & Sales at Lightcurb said: “The integration with Unacast creates a whole new world of on-offline possibilities. Our combined technologies result in seamless integration and higher conversion both in location and at home. We are currently preparing several pilots with malls and supermarkets that will bring awesome experiences to the audiences. The first campaigns with retargeting through Unacast will be rolled out during Q1 of 2016.”
Lightcurb is the first Dutch company to sign up to the Unacast PROX network. Thomas Walle, CEO and co-founder of Unacast said: “Unacast already has a strong presence in the US, UK and Nordics. The deal with Lightcurb is another important milestone in our global expansion, giving us a foothold in the Netherlands, which according to www.proxbook.com is one of the countries with the highest concentration of PSPs in Europe. Bringing online retargeting to them is therefore a natural development to grow the market further.”
