Digitalisation and IoT represent major channel opportunities, leading comms companies were told this week. The Internet of Things has now overtaken Big Data as the “most hyped technology”, but behind the hype there lurks immense opportunities, particular in such sectors as healthcare, retail, government and transportation.
Senior executives of leading ICT companies descended on the world famous Gleneagles Hotel for Comms Vision 2014, the UK Comms channel's premier strategic business planning convention (November 5th-7th).
According to event Content Director John Chapman, "Digitalisation has moved into the boardroom at pace, changing the way industries and companies operate. Digitalisation is now at the heart of business strategy." He urged delegates to grasp the 'digital imperative' - a by-product of widespread connectivity - and get involved or 'face destruction'. "Resellers also need to have Digitalisation at the heart of their strategies. They need to understand the customer's digital requirements and provide the infrastructure. New partnering models will be needed, but the opportunities are endless" he said.
The global nature of the megatrends driving these fundamental shifts in the IT and Comms industries was made clear in presentations from senior representatives of some of the convention sponsors such as Cisco, Mitel and ShoreTel. Andy Chew, Managing Director, Head of Architecture, Cisco UK & Ireland argued that while the Internet of Things had now overtaken Big Data as the “most hyped technology”, behind the hype there lurked immense opportunities particular in such sectors as healthcare, retail, government and transportation.
Keith Bartlett, Business Development Director, ShoreTel sees Digitalisation and IoT as areas in which the channel can differentiate themselves and escape the trend towards commoditisation of products and services, including cloud-based services.