US-listed Mobile TeleSystems PJSC, a telco in Russia and the CIS has partnered with BT, Deutsche Telekom, Reliance Jio Infocomm Limited, Millicom, Orange, Rogers, TeliaSonera and TIM in a new Partnering Operator Alliance aiming to bring innovative products and services to customers around the world. These companies can reach a potential customer base of around one billion customers in more than 80 countries around the world.
"We believe in the positive synergy that this alliance brings to the global market. The joint forces of industry leaders create additional value for our customers and give us a chance to provide the latest innovations, best services, products and client experience. We are proud to represent Russia and CIS countries in the alliance and we are sure that it is wise to face global market challenges in an alliance of reliable partners from all over the world," explains Vasyl Latsanych, Chief Marketing Officer of MTS Group.
The Alliance focuses on exchanging best practices on how to bring partner propositions to the market, on joint efforts in partner scouting and will also exchange knowledge about upcoming trends and services amongst the group. As of today, the Alliance has established relationships with 30 innovative partner businesses including AirBnB, Celltick, Disconnect, Idoomoo, Magisto, Mojio and Spotify.
The alliance is an open network of like-minded operators worldwide with complementary geographical footprints. It is covering all relevant product categories within an operator's business, mobile as well as fixed, B2C as well as B2B. The Alliance will be expanding to additional operators soon, it says.