ISV role expanded at hybris summit

SAP company hybris software pointed to expansion of the role of the ISV at its Global Partner Summit held in Munich last week. With record numbers of delegates from over 350 partners companies attending, the event heralded a significant expansion in the strategic importance of hybris’ channel to the continued growth and expansion of the hybris and SAP customer engagement and commerce (CEC) solution portfolio, it says.

At the Partner Summit hybris announced that its partners will be able to implement the new SAP hybris Marketing solution for the first time, along with associated software solutions available via the hybris Extend marketplace. The solutions will be made available thanks to a significant expansion in the role that independent software vendor (ISV) partners can now play in adding integrations to hybris Extend. Solutions have already been developed by leading ISV partners such as Bloomreach, Facebook, Marketo, Sprinklr and Turn for the launch of SAP hybris Marketing.

Speaking about the event, Patrick Finn, Senior Vice President, Global Channel and Partnerships, hybris and SAP CEC commented; “The addition of the SAP hybris Marketing solution to our portfolio represents a huge opportunity for our global agency and systems integrator partners to sell a wider range of hybris and SAP CEC solutions, as well as for our ISV partners to provide market-leading integrations through hybris Extend. Accenture, Deloitte Digital, DigitasLBI, Razorfish and SapientNitro are some of the early integrators who have extended their reach to offer full customer engagement solutions, and our objective is to drive other partners within the ecosystem to follow the same path.”