EMC names new channel head for UK and Ireland

EMC has appointed Russell Poole as its new Head of Channel for the UK and Ireland.

He will replace Terry Beale who has taken a new role at EMC and will run the XtremeIO ‘all-flash array’ business across the EMEA region.

Russell will keep his current position and will continue to lead the public sector and service provider teams. He joined EMC in 1999 and began his work in the Enterprise sales team and then moved to head the EMC Consultancy. In 2011 he took up the leadership role for EMC’s Service Provider business and following this he took responsibility for the Public Sector organisation last year.

“Russell has done a phenomenal job at EMC already. With significant shifts taking place in the market, his expertise will be crucial in ensuring our channel and partners continue to grow and become more profitable” says James Petter, Senior Vice President, MD UK&I.