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ACTION EU signs new deals in Germany

ACTION EU, the German subsidiary of Polish IT distie ACTION, has announced it has signed four new distribution deals in Germany.

ACTION EU, the German subsidiary of Polish IT distie ACTION, has announced it has signed four new distribution deals in Germany.

New partner wins together with an extension of its offering are the significant steps in realizing its business strategy in the German market, the company stresses.

The new partners include US producer of power supply units and computer accessories Antec, provider of the optical carriers, USB keys and memory cards Xlyne, graphic cards specialist EVGA and DIGITUS, a specialist in multimedia, networking and cables solutions.

“We are glad that our progress in Germany is being made virtually every single day. The position of ACTION Europe is already strong and our target is to continuously strengthen it. The new distribution contracts will definitely enhance it. The German market is 7 times, and in some sectors, 10 times larger than Polish market and that creates immense opportunities,” comments Slawomir Harazin, vice president of ACTION SA.                                          
ACTION Europe was created in the wake of stake increase by Poland-based ACTION in German distributor Devil. In April ACTION SA, as the sole owner of the company, decided to change its name into ACTION Europe to underline its business objectives.