SAP's SME head and UK Government CIO are to headline the SIIA OnDemand Europe conference for Cloud Computing.

The Software and Information Industry Association (SIIA), the trade association for the software and digital content industries, has announced the keynote speakers for its fourth annual OnDemand Europe conference, which will take place 18-20 October at the Royal Garden Hotel in London.

Peter Lorenz, Executive Vice President for Small and Midsized Enterprises at SAP AG. Lorenz is responsible for all aspects of SAP's SME solutions - SAP Business ByDesign, SAP Business One, and SAP Business All-in-One, including development, solution management, delivery, and deployment, as well as service and support.

John Suffolk, Chief Information Officer for the Government of the United Kingdom. In this role, he provides leadership to the IT profession across the wider public sector in the UK; supports public service transformation through the strategic deployment of technology; drives the development of shared services; and acts as the 'face' of UK Government IT both home and abroad.

OnDemand Europe is an event focusing on the development of cloud computing strategies and the challenges of bringing cloud applications to market. The conference attracts leaders from independent software vendors (ISVs), SaaS, Web, and enterprise companies, along with industry analysts, venture capitalists and media. More than 50 experts will offer their knowledge to help participants understand infrastructure choices, validate go-to-market strategies, and learn how to maximize growth, sales, and profits. Through 10 separate informal networking sessions, participants will connect with other SaaS/cloud executives and potential partners.